How your chicken is raised matters. We break down how chicken gets to your table, and hopefully bust a few myths in the process.
From Farm to Table
The Journey of Chicken
From the moment they arrive on the farm to the time they're shipped to the consumer, the quality and welfare of our chickens is of the utmost importance to us.
Understanding Your Choices
We strive to provide Canadian consumers with many choices for the type of chicken they buy, but at the grocery store, these choices can sometimes be overwhelming. Ever wondered the difference between free-range and free run? We unpack that all here.
What Chickens Eat
What chickens are fed has a direct impact on both the flavour and nutrition of the meat, so it’s important that all chickens are fed the right stuff. For this reason, what chickens eat is the single most important aspect of raising them.