The Label Says Hormone Free


Every once in a while, when I’m talking to people outside the industry, I like to take an informal poll to find out who in the group would pay more for hormone-free chicken. Usually, it’s a pretty large percentage of the group who tells me that either they would, or they already do.

It’s a bit of a dirty trick, because the truth is there are no hormones or steroids in chicken feed, nor have there been for almost 50 years. In fact, in Canada the use of hormones in chicken feed has been illegal since the 1960s. Still, many people believe that hormones and steroids are pumped into chickens to make them bigger and juicier and thus yield more for the farmer. But it's simply not true. Still, some butchers or grocery stores will include "hormone-free" on their labels and signage.

You can rest assure that the chicken in Canada has been raised without added hormones. It’s as simple as that.

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